ANALYSIS OF THE CHANGING EXPECTATIONS AND NEEDS OF NEW GENERATIONS OF TRAVELERS (GEN Z, GEN ALPHA) IN THE TOURISM INDUSTRY

UDC: 338.48
DOI: 10.36871/ek.up.p.r.2024.12.03.025

Authors

Eduard A. Kamenskikh,
Northwestern Institute of Management of RANEPA, St. Petersburg, Russia

Abstract

This article examines the features and changing expectations of new generations of travelers, in particular representatives of generation Z (Gen Z, born approximately from the mid-1990s to 2010) and generation Alpha (Gen Alpha, born after 2010).
The aim of the work is to identify the main trends and factors influencing the travel of young tourists, as well as to propose scientifically based approaches to the formation of tourism products, infrastructure and communication strategies that meet the needs of these generations. As a scientific contribution, the author’s concept of “Integrative Engagement” (The Integrative Engagement Framework) is proposed, which allows combining the technological, social and personal aspects of travel into a holistic model of tourist satisfaction. The work is based on the analysis of scientific literature, research data and the results of expert interviews. At the end of the article, recommendations for further research and practical applications in the tourism industry are proposed.

Keywords

generation Z, generation Alpha, tourism market, digitalization, individualization of travel, engagement, integration model.