UDC 336.018 (042)
DOI: 10.36871/ek.up.p.r.2025.01.14.015
Authors
Olesya N. Safronova,
Lyudmila A. Mizyurkina,
Elena V. Komissarova,
Penza State University, Penza, Russia
Abstract
Business diversification in modern crisis conditions is becoming especially widespread. Resorting to a strategy of diversification, business entities expand horizontally or vertically the scope of their activities, strengthen their positions in the market, acquire new competencies, improve production systems, find new areas of activity, due to which the development of the organization accelerates, additional income is obtained, and the level of sustainability increases.
Keywords
organization, market, market relations, cost, process, strategy, diversification, improvement, sustainability, efficiency
