UDC 339.9
DOI: 10.36871/ek.up.p.r.2025.01.14.008
Authors
Lilia V. Rozhkova,
Albina Sh. Dubina,
Penza State University, Penza, Russian Federation
Abstract
Today, international companies are increasingly interested in cooperating with
Chinese partners, and the accumulated experience of creating joint ventures makes managers think
about some aspects of interaction.
With the comprehensive development of globalization and the continuous strengthening of
economic cooperation between countries, joint ventures have become an important form of crossborder
activity. Under this model, enterprises gain unprecedented advantages in facilitating
technological exchange, expanding sales markets, and sharing management experience. However, in
the macroeconomic context, joint ventures face many challenges in integrating global experience and
adapting to local practices, such as cultural differences, leadership conflicts, and market risks that
may hinder the sustainable development of the enterprise and enhance its innovation potential. This
article focuses on the challenges faced by joint ventures in China's global experience and practice. In
China, joint ventures have also gone through a rapid development phase. The Chinese government's
policy of openness and the promotion of market reforms have created favorable conditions for the
development of joint ventures.
Keywords
world economy, China, joint ventures, international relations
