UDC 336.7
DOI: 10.36871/ek.up.p.r.2025.01.06.001
Authors
Igor I. Bersenev,
Vyacheslav G. Vershinin,
Kemerovo State Medical University of the Ministry of Health of the Russian Federation, Kemerovo, Russian Federation
Inessa P. Shlee,
Kemerovo State University, Kemerovo, Russian Federation
Abstract
The article analyzes the role of behavioral economics in developing the financial literacy of the population. The article considers the key concepts of behavioral economics, their impact on financial behavior and decision-making. Particular attention is paid to the practical application of behavioral approaches in educational programs and the development of effective tools for improving financial literacy. The article also presents successful examples of the imple-mentation of such approaches and provides recommendations for adapting behavioral strategies to various socio-economic conditions.
Keywords
behavioral economics, financial literacy, decision-making, cognitive distortions, financial behavior, economic education, financial sustainability
