INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES

UDC 338.642
DOI: 10.36871/ek.up.p.r.2025.01.06.012

Authors

Valery N. Alferov,
Financial University under the Government of the Russian Federation, Moscow, Russian Federation
Alexey V. Aleshkov,
Pacific National University, Khabarovsk, Russian Federation
Diana A. Denisova,
Russian State Social University, Moscow, Russian Federation

Abstract

The article is devoted to the study of the impact of artificial intelligence (AI) tech-nologies on the development of small and medium-sized businesses (SMEs). The key benefits of AI implementation are considered, including automation of business processes, increased deci-sion-making efficiency and improved customer experience. Particular attention is paid to the barriers that enterprises face, as well as the prospects for further use of AI in the business envi-ronment. The findings of the study can be useful for entrepreneurs striving for digital transfor-mation, as well as for policymakers and developers of business support programs.

Keywords

artificial intelligence, small business, digital transformation, automation, inno-vation, competitiveness, implementation barriers, efficiency, business development, technology