UDC 338.24
DOI: 10.36871/ek.up.p.r.2025.01.06.009
Authors
Elena I. Zatsarinnaya,
Plekhanov Russian University of Economics,
Moscow, Russian Federation
Guzel S. Rakhimova,
Kazan National Research Technical University named after A.N. Tupolev – KAI, Kazan,
Russian Federation
Marat R. Zakirov,
"Russian University of Cooperation" Kazan Cooperative Institute, Kazan, Russian Federation
Abstract
The article is devoted to the study of financial instability and its impact on in-vestor behavior under uncertainty. In the context of global economic and political changes, fi-nancial markets are subject to significant volatility, which requires investors to develop new strategies to minimize risks. The key economic and psychological factors that determine investor behavior, as well as risk management methods, including diversification and hedging, are con-sidered. The role of government and financial institutions in stabilizing the market situation is highlighted. The article also discusses prospects for future changes in investment practices in the context of global challenges and new economic realities.
Keywords
financial instability, investor behavior, uncertainty, market volatility, risks, di-versification, hedging, economic policy, psychological factors, government institutions, financial markets
