Cross-cultural management: challenges and solutions in multinational companies

UDC 331.26: 339.72
DOI: 10.36871/ek.up.p.r.2025.03.13.004

Authors

Abdul-Malik Dzaurievich Evloev,
ML-STROY LLC, Moscow, Russia

Abstract

In the context of globalization and consolidation of international business, the problem of cross-cultural management is becoming especially relevant. Multinational companies are faced with the need to organize effective management of teams consisting of representatives of different cultures, which is associated with a number of serious difficulties. The article examines the theoretical foundations of cross-cultural management and the main difficulties faced by companies in a multicultural environment. Particular attention is paid to strategic approaches and solutions that allow overcoming cultural barriers and using cultural diversity as a source of competitive advantages. Examples from the practice of international corporations are given, demonstrating the role of culture in management decisions. It is concluded that successful cross-cultural management requires the implementation of a comprehensive methodical approach, including the development of cultural competence of managers, adaptation of corporate culture and organization of specialized training programs for personnel.

Keywords

cross-cultural management; multinational companies; cultural intelligence; intercultural communications; international management; cultural adaptation