UDC 65.015.07
DOI: 10.36871/ek.up.p.r.2025.04.14.004
Authors
Aleksandr A. Gordeev,
Siberian State University named after M. F. Reshetnev, Krasnoyarsk, Russia
Dmitry N. Suslov,
Siberian State University named after M. F. Reshetnev, Krasnoyarsk, Russia; Siberian Federal University, Krasnoyarsk, Russia
Abstract
A successful innovation strategy is not just about generating great ideas. It consists in the
structured and purposeful management of these ideas. Without a clear innovation development system,
companies risk wasting resources, making disparate efforts, and missing out on market opportunities. This
article examines the main project management methodologies used in the innovation field. Time-tested
strategies such as Waterfall and PMBOK are studied, as well as adaptive Agile and Scrum methodologies, with
an emphasis on their application to the features of innovative projects characterized by significant uncertainty
and variability.
Special attention is paid to a comparative analysis of the strengths and weaknesses of each methodology
in terms of innovation support. The factors influencing the choice of the most appropriate strategy are
considered, including the nature of the innovation project, corporate culture and the level of competence of
the team.
An integrated approach to the selection and modification of methodologies is proposed, based on
a combination of various tools and methods from classical and flexible strategies. The importance of iterative
planning, constant monitoring and receiving feedback for the successful implementation of innovative projects
is emphasized.
Examples of successful use of various methodologies in innovative projects implemented in various
sectors of the economy are given. The determinants of success and the lessons learned from the experience
of implementing various approaches to innovation management are analyzed.
Keywords
methodology, project management, innovation, efficiency, flexible technologies
