FINANCIAL AND ECONOMIC EFFICIENCY OF THE IMPLEMENTATION OF MASS SPORTS AND A HEALTHY LIFESTYLE PROGRAM

UDC 331.101.3
DOI: 10.36871/ek.up.p.r.2025.04.02.007

Authors

Rodion Sergeevich Zhukov,
Evgeny Sergeevich Sidorov,
Galina Aleksandrovna Shangina,
Kemerovo State University

Abstract

The implementation of mass sports and healthy lifestyle (HLS) programs is an important step in improving public health and reducing financial costs of healthcare. This article examines the financial and economic efficiency of implementing such programs, including through their impact on improving health, increasing labor productivity and reducing the cost of treating diseases associated with a sedentary lifestyle. An analysis of the economic benefits and costs, as well as the long-term effects of the implementation of mass sports and a healthy lifestyle within the framework of state and municipal initiatives is provided. It is expected that the results of the study will help in the formation of an effective state policy and strategy in the field of disease prevention and improving the quality of life of citizens.

Keywords

financial and economic efficiency, mass sports, healthy lifestyle, healthcare, labor productivity, disease prevention, investment in health, economic benefits