UDC 331.1
DOI: 10.36871/ek.up.p.r.2025.05.10.014
Authors
Ekaterina S. Bozhenko,
Liu Chenxuan,
Southern Federal University, Rostov-on-Don, Russia
Abstract
The article discusses conceptual approaches to defining the essence of social entrepreneurship,
identifies the problem of fragmentation of theoretical research and the lack of a unified management
paradigm capable of integrating micro, meso and macro levels of analysis. The key factor preventing the
formation of a holistic concept is the imbalance between the behavioral, process, and economic aspects of
social entrepreneurship.
In order to develop an integrative model of social entrepreneurship that takes into account the institutional
and technological conditions of development, three main theoretical approaches are studied: behavioral,
process, and positive.
The article analyzes the specifics of the application of each approach in various socio-economic contexts:
Western countries (emphasis on market mechanisms), collectivist cultures (the role of traditional values and
the state), developing economies (hybrid models). A comparison of their methodological foundations, managerial
implications and limitations is carried out.
Based on the conducted research, recommendations are formulated for the development of a multi-level
concept of social entrepreneurship, the adaptation of management practices to national institutional conditions,
and the creation of integrated systems for assessing socio-economic impact.
The result of the work is the author’s definition of a social entrepreneur as an actor combining value
motivation, innovative strategies and economic sustainability in the process of creating public goods. The
results of the research can be used to improve the state policy of supporting social entrepreneurship and the
development of educational programs in this area.
Keywords
social entrepreneurship, management paradigm, integrative model, institutional conditions, socio-economic impact
