PROBLEMS OF MANAGING THE OPERATIONAL LOGISTICS OF MARKETPLACES

UDC 658
DOI: 10.36871/ek.up.p.r.2025.05.10.002

Authors

Nikolay V. Vasilyev,
Samara State Economic University, Samara, Russia

Abstract

The author examines the problems of logistics in the supply chains of marketplaces, which are the driving force behind the development of the e-commerce system. Marketplace logistics is becoming an important component of the economy and at the same time an important product for marketplaces. The logistics service of a marketplace provides a solution to the problem of quick and easy access of sellers to the site, optimises the cost of goods sold and influences the efficiency of market participants. Therefore, the issues of organisation and management of operational logistics activities of the marketplace are crucial for both the marketplace, consumers and suppliers. The article considers the main phases of the logistics process, including inbound, outbound and reverse logistics. Characteristic issues, tasks and associated risks are identified for each phase. Taking into account current trends, the factors influencing the configuration of supply chains formed by marketplaces are outlined.

Keywords

supply chain management, marketplaces, logistics, e-commerce