UDC 338.1
DOI: 10.36871/ek.up.p.r.2025.05.10.023
Authors
Evgeniya I. Luneva,
Larisa S. Vorobyova,
Saint-Petersburg State University of Aerospace
Instrumentation, St. Petersburg, Russia
Abstract
One of the key reasons for the relevance of this topic is that modern companies, regardless of
their size or industry, face the need to adapt to the rapidly changing digital world. Technology provides businesses
with access to new markets, data analysis tools, and process optimization tools. However, along with
this, they require new knowledge, skills and strategies from entrepreneurs to use them effectively.
The main purpose of this study is to analyze the impact of digitalization and new technologies on the
business environment. The article examines the key aspects of introducing technology into business, changes in management approaches, as well as the advantages and challenges that arise along the way. Special
attention is paid to practical cases illustrating successful and unsuccessful examples of the use of technology
in entrepreneurship.
Keywords
digitalization, business trends, business processes
