RESEARCH OF INTERNATIONAL AND DOMESTIC EXPERIENCE IN THE IMPLEMENTATION OF CUSTOMS MARKETING: TRANSFORMATIONAL AND INTEGRATION PROCESSES AND MEANINGS

UDC 339.138: 339.543 / .56
DOI: 10.36871/ek.up.p.r.2025.05.10.025

Authors

Darya V. Kolcheva,
Donetsk National University of Economics and Trade Named After Mikhail Tugan-Baranovsky, Donetsk, Russia (DPR)

Abstract

The article analyzes modern transformation and integration processes and semantic constructions related to the implementation of foreign economic activity and customs marketing in a modern unstable environment. The subordination of customs services to authorities and public administration is analyzed; marketing tools. The integration processes in the new territories of Russia are investigated: the composition of the customs authorities of the new territories; the structure of the changes; checkpoints by type of international communication of customs units in the new territories of the Russian Federation. A marketing map of the subjects of foreign economic activity that have a relationship with customs marketing is proposed. The scheme of the level structure of marketing and the work laid down directly in the points of the normative documents of the development of the Customs service of Russia and the functioning of its structural divisions has been drawn up.

Keywords

marketing, customs marketing, transformation and integration processes, incoherence and meanings, institutional marketing analysis, tools