UDC 796.062
DOI: 10.36871/ek.up.p.r.2025.05.04.005

Authors

Anna Panfilova,
Financial University under the Government of the Russian Federation, Moscow, Russia

Abstract

The research is aimed at analyzing the state and development trends of the fitness industry in the Russian Federation and developing recommendations for improving marketing activities in this area using IT technologies. The analysis of the Russian fitness industry has shown that the sector is in a growth stage, is attractive for investment and has potential for further development.

Keywords

fitness industry, competition in the fitness services market, marketing research