DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY

UDC 334.01
DOI: 10.36871/ek.up.p.r.2025.05.07.007

Authors

Sofiya V. Zatsepilova,
Anastasia P. Shchekoldina,
Darya V. Nikiforova,
National Research University “MEI”, Institute of Engineering and Economics

Abstract

The article analyzes various aspects of a coffee company: its strengths and weaknesses are considered, an analysis of the external environment and portfolio analysis are conducted. On this basis, factors for increasing competitiveness are identified, the development strategy and measures ensuring its implementation are formulated.

Keywords

strategy, weaknesses, strengths, internal environment, external environment, microenvironment, macroenvironment, cross-sectional analysis, SWOT analysis, PEST analysis, industry analysis, competitors, competitiveness, portfolio analysis, strategy pyramid