UDC 004.8: 316.77
DOI: 10.36871/ek.up.p.r.2025.06.04.012
Authors
Yan I. Vaslavskiy,
Moscow State Institute of International Relations (MGIMO
University), Moscow, Russian Federation
Andrey I. Baksheev,
Krasnoyarsk State Medical University prof. V. F. Voyno-Yasenetsky
of the Ministry
of Health of the Russian Federation, Krasnoyarsk, Russian Federation
Vasily A. Sinyukov,
Pacific National University, Khabarovsk, Russian Federation
Abstract
The development of artificial intelligence transforms the fundamental mechanisms of communication in economic and social systems. AI becomes both an intermediary and a participant in interactions, changing the structure and speed of information exchange, reducing transaction costs, while simultaneously creating risks of algorithmic distortion and digital inequality. The article analyzes the directions of influence of intelligent systems on business and everyday communication, including interaction automation, information personalization, changes in labor practices, and transformation of the social environment. Special attention is paid to institutional consequences and regulatory challenges arising in the context of communication algorithmization.
Keywords
artificial intelligence, digital communication, algorithmization, communication automation, intelligent agents, digital inequality, platform interactions, AI ethics, personalization, social interfaces
