DOI: 10.36871/hon.202002007
Authors
L. N. Turlyun
A. G. Stepanskaya
Altai State University, Barnaul, Russian Federation
Abstract
The article considers the problem of traditional art functioning in a virtual environment.
The most important problem consists in dematerialization of an object, or rather its copy,
reproduction, during their conversion into a virtual, electronic-digital dimension. A distinctive
feature of the functioning of traditional art in a virtual environment is identified. Emphasis
is accorded to the material specifics of works of fine art. The article defines the features of
the perception of traditional visual arts in a virtual environment. Multimedia representation
resources of the artistic heritage, such as computer graphics and animation, are determined.
The diversity of the virtual environment expands the context of traditional art functioning.
Meanwhile there are certain negative consequences of digitization of cultural heritage: an
electronic copy is not able to substitute the direct communication with a true masterpiece, a flat
screen image of an architectural structure does not allow to display it in three-dimensional
volume. The possibilities of interactive interplay of participants in artistic process in a virtual
environment are considered.
As a result, it is concluded that the introduction of digital technologies in the traditional art
sphere has an impact both on the structure and the functioning conditions of the artistic image
and on its visual perception.
Keywords
virtual environment, digitization, computer technologies, mass communication, multimedia technologies, traditional art form