DOI: 10.36871/hon.202103007
Authors
T. S. Sergeeva,
E. S. Doroschuk,
Kazan Federal University, Kazan, Russian Federation
Abstract
The article is devoted to art blogging as a specific format of artistic communication, the most
popular type of which is movie video blogging. It is characterized by a vivid experimental
nature, the search for new creative models and new aesthetic orientations, and the borrowing
of the rhetoric and aesthetics of unprofessional video bloggers by professionals, which
has become one of the trends in modern professional blogosphere. The main and innovative
features of art blogging include its synthetic character reflecting the integration of literature,
media, everyday life, as well as visual and musical codes; the prevalence of user generated
content that displaces traditional forms of film criticism and film journalism; a wide range of
issues covered in the performances and a variety of communication formats; the development
of its own value systems. Three types of film blogs are distinguished as belonging to a certain
media platform: a. blogs on movie portals; b. authorial blogs on personal web pages in social
networks and messengers; c. autonomous film blogs.
Russian video blogging development is connected with YouTube video hosting. One of the
important problems in analyzing movie blogs is the problem of defining new forms of creativity
and aesthetics of bloggers' activities, whose popularity is high, making them opinion
leaders and new intermediaries between film production and mass audience. This factor is
due to several characteristics of film blogging: a. orientation towards freedom of opinion and
honesty; b. interactive nature of communication providing various forms of feedback; c. entertainment,
ease of presentation, playful style, humor; d. low style of speaking, colloquial nonliteral
language; e. prevalence of negative criticism as a response to audience expectations.
Keywords
art blog, film blogging, film criticism, film journalism, network creativity, media creativity
