UDC 37.378.147
DOI: http://dx.doi.org/10.36871/2306-8329_2024_97_4-2_94
Authors
Lazarev Boris N.,
Candidate of Pedagogical Sciences, Associate Professor
Head of the Department of Musical Training and Sociocultural Projects
Lipetsk State Pedagogical University
named after P.P. Semenov-Tyan-Shansky
Lipetsk, Russian Federation
Abstract
The problems of using modern trends in concert and festival management are considered.
Purpose. Identification of the role of modern achievements, as well as innovations in the field of science and technology in the process of
development of the festival movement.
Methods and methods. Cultural and sociological approaches were used to study modern trends in concert and festival management.
Scientific novelty. В статье рассматриваются вопросы, связанные с использованием современных тенденций концертного и фестивального
менеджмента. анализируется отношение к данной проблеме отечественных и зарубежных исследователей.
Practical significance. The results of the study can adjust the practical activities of specialists in the field of management of concerts and
festivals.
Keywords
management, concert, festival movement, marketing, PR - technology.
