UDC 338.27
DOI: 10.36871/2618-9976.2023.09.009
Authors
Lyubov P. Sazhneva,
Candidate of Science (Economics), Associate Professor, St. Petersburg National Research University
ITMO, St. Petersburg, Russia
Ruslan I. Mamedguliev,
Master of Business Informatics, St. Petersburg National Research University ITMO, St. Petersburg,
Russia
Abstract
This article discusses the use of virtual metaverses for the development
of corporate culture in organizations. The authors gave a classification of metaverses for different types of market and
presented an overview of the achievements of companies in the
use of metaverses in business.
The scientific work contains an overview of the research of Russian
and foreign researchers, statistical data of analytical reports
on the development of the trend of remote employment in companies,
on the issue of the interest of the corporate community
in the metaverse. With the help of business analysis tools
(XNUMX questions about Matthew O'Connor's innovations and a tree
of critical quality parameters), an assessment of the potential
of introducing metaverses into the corporate culture of organizations
of various profiles was prepared.
Keywords
Virtual reality, Innovative development, Corporate culture, Metaverses, Digital transformation
