UDC 339.13
DOI: 10.36871/2618-9976.2023.10.007
Authors
Lyubov P. Sazhneva,
Candidate of Science (Economics), Associate Professor, St. Petersburg National Research University
ITMO, St. Petersburg, Russia
Ruslan I. Mamedguliev,
Master of Business Informatics, St. Petersburg National Research University ITMO, St. Petersburg,
Russia
Abstract
This article presents the results of a competitive analysis of the
metaverse market. The authors provide an overview of the use
of virtual metaverses by different countries of the world and
companies in their activities. The basic parameters of the
metaverse market are specified and its capacity is calculated.
Through the conducted PESTEL analysis, the features of the external
environment of the online metaverse market are considered,
and a list of consumer and market preferences of participants
in the B2C, B2B and B2G segments is compiled.
The competitive analysis in this article focuses on the analysis of
four metaverses: Russian Pixity and Sense Tower, as well as foreign
Spatial and Decentraland. The authors determined the classification
of competitors, grouped them according to strong and weak criteria,
and also compiled a list of key points of parity and differences.
The final stage of the study was the collection and systematization
of the data obtained in the final table according to the following
parameters, such as: market profitability, intensity
of competition, possible fluctuations (seasonal and cyclical),
technology and investment requirements, environmental factors
and barriers to market entry. The authors ranked trends for destructive
threats and opportunities for growth, compiled a list
of recommendations for formulating a strategy for companies
to enter the international metaverse market.
Keywords
External environment, Competitive analysis, Metaverse, Competitor profile, Product portfolio, Market, Strategy, Trend
