THE IMPACT OF SOCIO-ECONOMIC FACTORS ON THE PENETRATION OF INTERNET MARKETING ACROSS COUNTRIES

UDC 303.724.32
DOI: 10.36871/2618-9976.2024.01.005

Authors

Dmitry G. Rodionov,
Doctor of Science (Economic), Professor, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
Evgeny A. Konnikov,
Candidate of Sciences (Economic), Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
Olga A. Konnikova,
Candidate of Sciences (Economic), St. Petersburg State Economic University, St. Petersburg, Russia
Irina A. Smirnova,
Student, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
Sergey I. Shanygin,
Doctor of Science (Economic), Professor, St. Petersburg State University, St. Petersburg, Russia

Abstract

The study is aimed at identifying socioeconomic factors affecting the spread of Internet marketing and studying its role as a scientific component. Regression analysis is used to identify relationships between variables and provide recommendations for the development of Internet marketing. The results are important for businesses developing effective promotion strategies and serve as a basis for further research.

Keywords

Internet marketing, Socio-economic factor, Regression analysis, Indicator, Research, Country, Index