Features of the organization of marketing research in municipal marketing

UDC 332 (470.62 / 67)

Authors

Sharko E.R., Savelyev I.I.

Abstract

The article discusses the concept of "municipal marketing" in modern conditions. The analysis of the formation and implementation of the partnership concept of municipal marketing at the regional level is carried out. Mutual influence and complement of territory marketing and municipal marketing as a single concept of sustainable development of the region are revealed. The authors propose an algorithm for the development of municipal programs for the development of the territory, taking into account the concept of municipal marketing.

Keywords

municipal marketing, territory marketing, sustainable development, regional management.