Psychological targeting as a method of control of international relations and a method of governing public opinion

UDC 339.9

Authors

Nikitina A. A.,
student of Lomonosov Moscow State University, Moscow city

Abstract

The article examines the use of political influence mechanisms through psychological targeting in social networks, in particular the activities of the British company Cambridge Analytica. The article analyzes the method of political influence that most takes into account behavioral, physical, value and thought characteristics of specific individuals and groups of people, and the re-sult of such influence.

Keywords

Targeting, social networks, Cambridge Analytica, international relations.