Multicultural factor as optimization of the company’s work

UDC 659

Authors

Zavgorodnaya A. N.,
Student of the Faculty of Global Processes Lomonosov Moscow State University

Abstract

The article defines the term "culture" implying the exact aspect which is currently considered to be the most important for examination of rela-tion to the economy. It shows which cultural sets and values help people to establish economic relations and how to competently build intercultural commu-nication between two people in international companies when the main interac-tion should be based on cultural knowledge about each other.

Keywords

culture, economy, multicultural organizations, intercultural communication, management, cultural intelligence, international companies.