Italian cuisine as a convincing communication instrument

UDC 641.5

Authors

Nikitina A. A.,
Student of the faculty of global studies, Lomonosov Moscow state University, Moscow, Russia

Abstract

Since the Middle Ages, Italy has seen its mission as the transmission of culture, legislation and the Christian faith to other peoples, being geographically a «crossroads of cultures» between the Arab world and continental Europe. At the turn of the XX-XXI centuries, these global civilizational objectives were transformed into the desire to create an Italian empire of beauty, a trendsetter in design, gastronomy and tourism. The main instrument of implementing these tasks in Italian politics is the use of persuasive communication: cultural diplomacy aimed at spreading Italian culture abroad and promoting Italian cuisine and way of life.

Keywords

cuisine, Italy, convincing communication, soft power, politics, economic diplomacy.