UDC 339.18
Authors
Novichkov Ya. D.
1st year student, Faculty of Road Construction, Moscow Automobile
and Road Construction State Technical University (MADI), Moscow, Russia
Abstract
The e-commerce boom, which became evident after the 2020 pandemic, has changed logistics forever and radically. This sales channel has become an equal competitor to traditional retail. Now ordering any goods at home is no longer a luxury, but a familiar way to make purchases. In such a situation, delivery to the final recipient – the «last mile» (or Last mile) – began to play a very significant role. Between two similar products, the cost of which does not differ significantly from each other, the buyer is more likely to choose the one that will be delivered safely, at a convenient (and agreed) time, by a polite courier, without additional charges. Due to the increase in the number of online orders for all product categories and the rapid development of the e-commerce industry, the work of carriers has become much more complicated. At the same time, the quality of service at this stage is extremely important for the shipper, since it is at this stage that direct contact with the end user takes place. The level of service provision directly affects the formation of customer loyalty.
Keywords
logistics, transportation, marketing, logistics chain, delivery, loyalty, route, final destination, e-commerce.
