New directions of insurance marketing and their effectiveness

UDC 658.8; 368

Authors

Memetov I. N.,
Student of the 2nd Year of the 1st Group of the Institute of the Prosecutor’s Office, Moscow State Law University named after O. E. Kutafin

Abstract

The relevance of studying the topic of new areas of insurance marketing lies in the fact that in the conditions of the modern insurance market and an increase in the level of competition, insurers need to use new methods to attract policyholders, since the cost of similar insurance products differs by only a few percent.

Keywords

economics, insurance marketing, insurance, marketing.