UDC 658.8; 368
Authors
Memetov I. N.
Student of the 2nd Year of the 1st Group of the Institute of the Prosecutor’s
Office, Moscow State Law University named after O. E. Kutafin
Abstract
Planning marketing activities in an insurance company is a rather complicated process and requires the development of theoretically and practically sound and effective tools that will effectively solve the identified tasks. The need to develop a marketing planning mechanism lies in the fact that its decisive role in the strategic planning system of an insurance company is enhanced through the active use of marketing technologies in shaping the overall image of an insurance company, its translation in external and internal communications.
Keywords
marketing, insurance, economics, insurance marketing.
