Creation and introduction of a new product on the market as one of the factors in the formation of a competitive advantage

UDC 339.137.21

Authors

Istratov B. I.
2nd year student, Faculty of Customs, Moscow Automobile and Road Construction State Technical University (MADI), Moscow, Russia

Abstract

The article discusses the process of creating and introducing a new product to the market and the factors affecting the success of the new product during implementation.

Keywords

new product, assortment, marketing.