Actual problems of evaluating and ensuring the quality of a service product (using the example of cosmetology services)

UDC 339.92
DOI: 10.36871/u.i.k.2024.03.03.001

Authors

E. G. Borodina
Kutafin Moscow State Law University (MSAL), Moscow, Russia
Scientific supervisor:
Lela V. Chkhutiashvili – Doctor of Economics, Associate Professor, Professor of the Department of Management and Economics O. E. Kutafin Moscow State Law University (MSAL)

Abstract

The article reveals the problems of evaluating and ensuring the quality of a service product (using the example of cosmetology services). The development of this segment of the service sector inevitably entails increased competition and, as a result, the need to shift the focus to evaluating and ensuring the quality of the service product.
It seems important to the author to popularize such a model of service value, in which the appropriate result of the provision of the main service will be at the forefront; the quality of service will be assessed by legal characteristics, including the mandatory drafting of a service agreement with a detailed description of the procedure, the expected result, and the responsibility of the parties.
This will restore the classic direct relationship between the quality of the service and its cost, which will cause increased demand for the services of licensed clinics, highly educated specialists and, as a result, increase the profitability and competitiveness of such clinics in the market.

Keywords

assessment, provision, quality, service product, efficiency, economic activity, cosmetology service, control, state, legal regulation.