UDC 339.138
DOI: 10.36871/u.i.k.2024.05.01.001
Authors
Vadim O. Karyagin,
O. E. Kutafin Moscow State Law University (MSAL)
Scientific supervisor: Lela V. Chkhutiashvili
Abstract
The article reveals the issues of marketing analysis, which is an integral part of a modern enterprise, especially in conditions of fierce competition and a rapidly changing market environment. It allows you to evaluate the effectiveness of advertising campaigns, determine the needs and preferences of consumers, as well as predict changes in the market. Marketing analysis is necessary for effective business management in modern conditions. Proper use of analytical techniques will allow the company to gain a competitive advantage, retain existing customers and attract new ones. In the article, the author examines the main types of marketing analysis, its advantages and possibilities of application in practice.
Keywords
marketing analysis, marketing communication tools, fierce competition, rapidly changing market environment, trends and patterns in consumer behavior, evaluation of the effectiveness of advertising campaigns, forecast of changes in the market.
