Innovations in the digital economy and their impact on businesses and individuals

UDC 338.1
DOI: 10.36871/u.i.k.2024.10.01.008

Authors

Maria M. Brusova,
Gabib M. Gidayatov,
Lomonosov Moscow State University (MSU) Moscow, Russia
Scientific supervisor:
Anna S. Sueva – e. s., Associate Professor, Department of Computer Law and Information Security, Higher School of State Audit, Lomonosov Moscow State University, Moscow, Russia

Abstract

This article examines innovations in the digital economy and their impact on businesses and individuals. The focus is on the technologies that have the most significant impact on the economic and social environment, including blockchain, cloud computing, artificial intelligence and e-commerce. Leaders in online commerce continue to dominate the market. Innovations in the digital economy are leading to the transformation of business models and global collaboration. These technologies are expected to continue to shape the future of retail, fintech sector, and consumer markets, contributing to sustainable economic growth and societal development.

Keywords

digital economy, technology, innovation.