UDC 004.1
DOI: 10.36871/u.i.k.2025.05.01.006
Authors
Sergey V. Palmov,
Ekaterina O. Gerasimova,
Volga State University of Telecommunications
and Informatics, Samara, Russia
Abstract
Modern big data processing technologies provide unique business opportunities, allowing you to analyze huge amounts of information in order to optimize processes and increase competitiveness. However, effective use of this data requires end-to-end analytics, which includes the integration of various information sources, their processing and presentation of results in a convenient format. The task is to develop methods and tools that allow for comprehensive data analysis taking into account market specifics, identify hidden patterns and provide recommendations that facilitate informed strategic decisions to improve the functioning of companies in a dynamically changing market. The study is based on secondary data obtained from literature, journals and other published materials modeled on big data analysis software tools such as Power BI and Yandex Data Lens.
Keywords
big data, data analytics, decision support systems, analytical software
