UDC 005.4
DOI: 10.36871/u.i.k.2025.07.01.007
Authors
Denis A. Mishin,
Higher School of Education LLC, Odintsovo,
Moscow Region, Russia
Stanislav V. Kurovsky,
Higher School of Education LLC, Odintsovo,
Moscow Region, Russia
Anton I. Popov,
Nebo Flower Bar Company,
Moscow, Russia
Abstract
The article examines the specifics of digital optimization in the
confectionery of food floristry, develops the author’s method of digital integration
“from warehouse to customer”, and describes the basic principles of increasing
transparency and accuracy of business operations as a new standard
for the industry. It has been established that digital optimization in confectionery
food floristry contributes to the improvement of all stages of business processes,
including resource management, production, logistics and customer interaction.
The author’s methodology is a system that combines technological solutions
to create a single supply chain that ensures accuracy, flexibility and efficiency
of operations. It has been established that increasing the transparency and accuracy
of business operations is a new standard for the confectionery food floristry
industry, as it allows to form competitive advantages and adapt to dynamic
market conditions.
The article solves the scientific problem of the introduction of integrated
digital solutions in the creative industries using the example of the field of confectionery
food floristry. The materials will be useful for researchers in the field
of digital transformation, as well as entrepreneurs (especially small businesses)
and specialists in the field of confectionery and food floristry.
Keywords
confectionery food floristry, digital transformation, from warehouse to customer, business optimization, author’s methodology
