CONTENTS

Zhuikov V. I. The essence and principles of transformation of federal, regional and municipal interests in the agricultural land use system. 3-18

Kuzmina L. P., Gotovskaya A. G., Savina A. A. Generational characteristics of motivation (X, Y, Z). 19-30

Nevmerzhitsky A. G. Methodology for the integrated assessment of the sustainable potential of blue-collar jobs in the regional economy of Krasnodar Krai. 31-38

Miyusova A. A., Lakiza I. N., Mikhailova A. Yu., Kotova S. O. An assessment of the main industrial facilities in the city of Krasnoyarsk that influence the city's economic development. 39-51

Yusupova A. S., Saifudinova N. Z. Differences between social entrepreneurship and traditional business and charity. 52-59

Saifudinova N.Z., Abdullin I.I. The role of public-private partnerships in the strategic development of regions. 60-69

Karpov K. S., Filina O. V., Sorokina K. V. Development of human capital in the region as a factor of competitiveness. 70-81

Kuzmina L. P., Shamionov R. A. Talent Management in a High-Turnover Environment: Strategies for Retaining Key Employees. 82-92

Yusupova A. S., Saifudinova N. Z. Human Resource Management Technologies in E-Commerce Organizations: The Motivational Aspect (Based on the Case of KazanExpress Fulfillment LLC). 93-103

Urazbakhtina L. R., Lutfullina L. M. Technological trends and investment attractiveness of the Russian agro-industrial complex. 104-115

Dyudina O. V. Standardization of the marketing process in the quality management system of an industrial enterprise. 116-127

Batyrov A. Z., Shakirova D. M. The Importance of Cognitive Biases in Management. 128-136

Gorbatova A. S. Risk-based control in corporate procurement: areas for improving legal regulation. 137-144

Zhuk O. O. The state of the competitive environment of retail trade in Russia in the context of institutional transformation. 145-166

Kravchenko E. S. Innovative culture in the transformation of the enterprise business model. 167-180

Sayfudinova N.Z., Khismatullina Z.N. Digital platforms and their role in increasing social influence. 181-189

Minasyan A. V. Modified algorithm for financial risk management of digital financial assets. 190-198