UDC 339.13
Authors
Tserendorj Khureltulga,
Member of the Temporary Scientific and
Creative Group, Logistics and Marketing
Department, Financial University
under the Government
of the Russian Federation
Ulaanbaatar, Mongolia
T. P. Gorelova
Candidate of Economic Sciences,
Associate Professor, Logistics and
Marketing Department, Financial
University under the Government
of the Russian Federation,
Moscow, Russia
Abstract
Relevance. The pandemic-2020 and the dynamic development of e-commerce caused by it affected all
the company's business processes, which were manifested in new principles, strategies, marketing tools and
management approaches. It is important to study the process of improving the marketing activities of the Word
pandemmi in order to maintain a leading position in the market.
The purpose and objectives of the study. To study the process of organizing the marketing activities of a
commercial organization, the factors that influence business processes and the transformation of management
decisions. To determine the principles for improving the organization of marketing activities of a commercial
organization; to formulate proposals for the development of marketing activities in the context of a pandemic.
Conclusion. The article considers the peculiarities of changes in marketing activities in the context of a pandemic,
studies the factors affecting marketing activities, shows the dynamics of e-commerce development,
changes in consumer behavior, methods and forms of the company's work in the conditions of a crisis. An organizational
structure of marketing is proposed that reflects the expanded functionality of marketing activities
and a marketing plan is formed, taking into account the strategic goals formed in the conditions of the pandemic.
Keywords
organization of marketing activities, commercial activities, improvement of marketing activities, business processes, pandemic.
