UDC 316.35
Authors
O. S. Venediktova,
Master’s Student of the Moscow
City University of Management
of the Government of Moscow
named after Yu. M. Luzhkov,
Moscow, Russia
V. V. Filatov,
Doctor of Economics, Associate Professor, Professor of the Department of Customs
and Commodity Expertise, Moscow State
University of Food Production,
Moscow, Russia
E. I. Minaichenkova,
Candidate of Pedagogical Sciences,
Associate Professor, Head of the
Department of «Social and Humanitarian
Disciplines, Moscow State University
named after S. Yu. Witte,
Russia, Moscow
I. V. Polozhentseva,
Candidate of Economic Sciences,
Associate Professor of the Department of
Pedagogy and Psychology of Professional
Education, Moscow State University of
Technologies and Management
named after K. G. Razumovsky,
Moscow, Russia
Abstract
This article analyzes the current problems of communication on the example of the national project «Digital Economy». Internal and external communications, as well as the main objects of the national project, are analyzed. It is established that in modern conditions, participants in communications in national projects on the part of the state and development institutions are still only learning to interact effectively. It is necessary to improve the coordination of actions of national project operators, introduce benchmarking as an exchange of best industry practices, and develop unified guidelines for the promotion of national projects.
Keywords
communication, national project, state, development institutions.
