O. G. KOVALENKOVA,
Candidate of Economic Sciences, Associate Professor, Don State Technical University, Rostov-on-Don, Russia
Relevance. The relevance of the article is caused by the trends of Industry 4.0, the main strategic directions, the need
to form and implement comparative competitive advantages that will maximize the potential of innovative development of
enterprises in the existing conditions of the external macro- and microenvironment.
The purpose of the study. The purpose of the study is to determine the stages of developing a strategy for innovative development of enterprises operating in the conditions of Industry 4.0.
Result. On the basis of the conducted research, the article defines the features of economic development, innovation and the main factors of influence; the essence and trends of Industry 4 on a global scale are investigated, the main areas of implementation of Industry 4 achievements at enterprises are analyzed and highlighted, as well as ways to create surplus value; the stages of developing an innovative development strategy at enterprises proposed by domestic and foreign scientists are considered, and the stages of implementing an innovative development strategy in Industry 4.0 are identified
innovation development strategies, Industry 4.0, information technology, production process, entrepreneurship potential, factors