G. N. CHERNUKHINA,
Candidate of Economics, Associate Professor, Head of the Department of Commerce and Trade Synergy University Author’s
A. M. CHERNUKHIN,
Chief Specialist of the Analytical Center Federal Institute of Industrial Property; Moscow, Russia
Purpose of the article. In this scientific work, the author investigates aspects of the use of ERP technologies on the
example of retail chains in modern conditions, considering the identified environmental problems. The purpose of the
study is to study the implementation of ERP solutions in the activities of retail chains in Russia in modern conditions.
Materials and methods. The information basis of the work consists of data from market research of ERP software products, official websites of network trading enterprises, etc. When writing the article, an integrated approach was used, mainly based on methods of analysis and systematization, as well as a review (compilation) method of research.
Results. Any retail company, regardless of specialization, has the need to implement and improve various types of information systems. Modern IT technologies have long become not just a tool for effective business operation, but also its most important component. The information technology market for retail has changed significantly over the past ten years. When trading enterprises undergo digital transformation, they usually try to improve the efficiency of the most important business processes.
Conclusion. The main catalysts for improving technologies in retail are: an increase in the amount of data that needs to be processed, the development of multichannel and omnichannel, increasing customer requirements for quality of service and high competition in the market as a whole. In addition, after the pandemic, trading enterprises began to invest more in intelligent automation of processes.
ERP technologies, ERP solutions, ERP system in trade, ERP and CRM integration, Russian ERP market, network trading.