UDC 677.074
DOI: 10.51409/v.a.2022.12.04.003
Authors
V. V. Filatov,
Doctor of Economics, Associate Professor,
Professor of the Department of Commerce
and Service Kosygin Russian State University
(Technology. Design. Art)”,
Russia, Moscow
N. Yu. Logunova,
Candidate of Technical Sciences, Associate
Professor, Associate Professor of the
Department of Computer Science and
Computer Technology of Food Production
Moscow State University of Food Production,
Moscow, Russia
M. V. Buzulutskaya,
Candidate of Economic Sciences, Associate
Professor, Associate Professor of the
Department of Management, Economics and
History of Physical Culture and Sports
Moscow State Academy of Physical Culture,
Moscow, Russia
V. A. Gert,
Member of the temporary scientific and
practical group
Kosygin Russian State University
(Technology. Design. Art)”, Russia, Moscow
Abstract
The purpose of the work. In this article, the Michelin star is considered as an international criterion for the
quality of catering and service enterprises. The purpose of the article is to show the importance of customer
service for increasing competitiveness in the hotel and restaurant business market and its further development.
Materials and methods. Currently, the food industry uses a few methods for determining the quality of
services, the most common of which are “secret guest” and SERVQUAL.
Results. The peculiarity of the Michelin guide is that due to the multi-stage restaurant evaluation system
and the frequency of release, new establishments do not get into it immediately. Therefore, the guide is suitable
for finding good restaurants with delicious food, and not to find a new popular place with big ambitions.
Conclusion. Thus, the above research shows that quality standards lead to healthy competition and moves
companies forward. After all, to get into the Michelin guide, you need to prove your exclusivity, not only the
chef, but the whole team must obey a special quality standard to eventually stand out among competitors and
make them think about their system of work.
Keywords
customer service, Michelin stars, company, guide, cuisine, guidebook, image, restaurant.
