UDC 311
DOI: 10.51409/va2023.03.01.002

Authors

E. A. Dolgikh,
Candidate of Science (Economics), Associate Professor, Associate Professor of Department of Statistics, State University of Management, Moscow, Russia
T. A. Pershina,
Candidate of Science (Economics), Associate Professor, Associate Professor of Department of Statistics, State University of Management, Moscow, Russia
O. E. Bashina
Doctor of Science (Economics), Professor, Professor of the Department of Applied Informatics and Statistics, Moscow University for the Humanities, Moscow, Russia

Abstract

The purpose of the work. The article analyzes an important component of the Russian e-commerce market – marketplaces. An overview of the Russian online trading market is given.
Materials and methods. The analysis of the dynamics of its volume, the number of couriers, as well as the number of warehouse employees.
Results. A comparative characteristic of the activities of the main indicators of the activities of marketplaces for 2021 is given – the volume of online sales, the number of orders and the average receipt. Based on the values of the considered indicators, the grouping of the main marketplaces operating on the territory of the Russian Federation was performed. Special attention is paid to the characteristics of the target audience of marketplaces: the structure of buyers by gender and age is considered. The analysis of the intersection of visitors to the sites of marketplaces was performed. The characteristics of the delivery conditions offered by the marketplaces are given. To analyze the frequency of online purchases on marketplaces, the results of a survey conducted in 2021 by Yandex Market and GfK Rus are considered.
Conclusion. The characteristic of the most popular reasons for buying goods on the marketplace is given. Special attention in the article is paid to the analysis of data presented on the service for sellers of Sellerden marketplaces. The analysis of the dynamics of the number of goods and the number of sellers on marketplaces is carried out, the most popular categories of goods are considered. An estimate of the commission size of marketplaces for popular product categories is given.

Keywords

E-commerce, marketplace, purchases, revenue.