MICE-industry as an element of modern business space

UDC 338.36
DOI: 10.51409/v.a.2024.03.01.001

Authors

Natalya N. Trofimova,
Saint-Petersburg State University of Aerospace Instrumentation, St. Petersburg, Russia

Abstract

The purpose of this article is to study the specifics of MICE-industry in the conditions of modern business space, to explain its importance and the role of planning these events from the point of view of successful implementation of business communications. The importance of the MICE sector in the development of modern business is substantiated. key MICE-technologies for organising and planning business events are highlighted.

Keywords

business, communications, MICE-industry, business interaction.