Monograph / T.A. Iskanderova, I.N. Novokupova - M .: Publishing House "SCIENTIFIC LIBRARY", 2018.- 140 p.
ISBN 978-5-6040214-3-9
The monograph examines the evolution and dynamics of models of the innovation process for creating value by organizations and defines the vector of marketing development in it, constructs a model of the marketing management system of the innovative product of industrial enterprises on the basis of integration and a cluster approach, and develops a methodology for assessing its functioning. Based on the results of approbation of the model, the mechanisms of its transformation are determined and recommendations for application are proposed. The monograph is intended for researchers, managers, specialists and can be useful for teachers, graduate students, doctoral students and students of higher educational institutions.
