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Mass communication as a global process

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T.V. Naumenko / Tutorial. - M .: Publishing house "SCIENTIFIC LIBRARY", 2015. - 396 p.

ISBN 978-5-906660-34-3

Why is mass communication throughout the history of its existence so demanded in society, but at the same time, claims are made and reproaches are made to all who participate in the process of its implementation? What is the essence of this most important social process? What is its role in society? Who are the subjects of mass communication activity and how does its object appear? How is mass communication connected with the values ​​of society, and, finally, what is freedom of mass communication, which scientists, politicians, journalists and philosophers have been arguing about for centuries? The author gives reasoned answers to these crucial questions based on a socio-philosophical analysis of mass communication as a global social process. In the textbook, as a result of a comprehensive interdisciplinary analysis, the essence of mass communication is revealed, which contributes not only to the optimization of studies of this process, but also to the harmonization of all subsystems in the system of society as a holistic system. The textbook is intended for students, graduate students, teachers and researchers dealing with the problems of theory and practice of mass communication, problems of public relations, as well as analysis of global social processes and social institutions.

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