monograph / edited by T.V. Naumenko. - M .: Publishing house "SCIENTIFIC LIBRARY", 2015 - 524 p.
ISBN 978-5-906660-64-0
The monograph is devoted to the analysis of a number of methodological problems of the economy, such as a methodological analysis of competition, competitiveness, ethical problems of modern business, as well as problems of modern management in the form of influence on the economic processes of persuasive communication and its varieties - advertising and PR. In addition, the book discusses the impact of sociocultural factors on the economy, the importance of psychological aspects and their impact on economic processes; analyzes values, attitudes and stereotypes that influence the formation of informal institutions and consumer behavior of people. The monograph is addressed to the modern scientific community, as well as graduate students, students and anyone interested in the problems of the modern economy.
