Suzdaleva N. N., Ostrovskaya N. V. M.: Publishing house "SCIENTIFIC LIBRARY", 2025. - 96 p.
ISBN ISBN 978-5-908031-78-3
This textbook covers key topics: the theoretical foundations of business idea evaluation, preliminary business idea evaluation methodology, marketing evaluation of business ideas, operational evaluation of business ideas, legal and social evaluation, evaluation tools and techniques, and practical application of evaluation methods. This textbook helps reinforce theoretical material, develops the ability to evaluate the effectiveness of business ideas, and select optimal evaluation approaches based on the current and expected situation. This textbook is intended for undergraduate and graduate students majoring in Management.
