Textbook. / Butina A. A., Bychkova S. M., Nuzhnaya K. G. - M .: Publishing house "Scientific library", 2025. - 192 p.
ISBN 978-5-908031-79-0
This textbook comprehensively covers the methodological and practical aspects of creating, managing, and evaluating startups as innovative projects. It summarizes the fundamental concepts and notions that define a startup as a specific economic phenomenon. Key success factors and various models for startup ecosystem development are analyzed, providing a theoretical foundation for further study of practical aspects. A structured approach to generating business ideas and assessing market opportunities is presented. The stages of developing an effective business model, forming an organizational structure, and managing a team are examined in detail, as well as the application of project management methods adapted to startup conditions. The article analyzes the main sources of funding, financial planning, and modeling methods necessary for attracting investment and ensuring sustainable growth. Strategies for scaling and entering the market are considered, providing an understanding of development prospects and possible project completion scenarios. Modern methods of risk analysis and assessment, a qualimetric selection model, and a multi-scenario approach to assessment are presented, allowing for an objective picture of a startup's investment attractiveness and informed decision-making.
The manual contains discussion questions, self-assessment tests, and practical assignments in each section, encouraging active student engagement in the learning process and developing practical skills. The provided examples and case studies illustrate the application of the methods discussed in various economic sectors, providing experience in analyzing real-world situations and making decisions in startup management.
The textbook is addressed to first- and second-year students of the Master's program in the field of training "Management": 38.04.02, and corresponds to the work program of the modules "Innovation Management" and "Marketing of Innovations".
This textbook can also be used by undergraduate students majoring in 38.03.02 “Management” when studying the modules “Innovative Marketing” and “Innovative Management”.
The textbook has been prepared in accordance with the requirements of the Federal State Educational Standard 3+++ and can be used by students and teachers, as well as being useful to anyone interested.
