ANALYSIS OF THE SUCCESSFUL EXPERIENCE OF CREATING A BRAND IN THE MANICURE INDUSTRY

УДК 657
DOI: 10.36871/ek.up.p.r.2024.04.08.022

Авторы

N. A. Stromakova,
T. B. Serebrovskaya,
Synergy University, Moscow, Russia

Аннотация

The article identifies and analyzes the prerequisites for the success of creating a brand in the manicure industry. Theoretical research methods are applied: analysis, synthesis, generalization. Analytical research methods: segmentation of the target audience, segmentation of goods and services, audit of the branded salon. A financial model has been compiled for the salon. When a person decides to open his own business, a huge number of questions arise in front of him. Will his project be successful? What is a business plan and how to make it? Which tax system should I choose? And all these issues turn into a kind of tasks that become the main starting point for successful entrepreneurial activity.
The purpose of the work is to solve the entrepreneurial tasks of creating a brand for the startup «NaiLis».
The subject of the study is the study of the practice of solving entrepreneurial tasks to create a brand in the field of manicure services.

Ключевые слова

promotion, nail salon, digital environment.