UDC 37.018.43
DOI: 10.36871/ek.up.p.r.2025.12.03.028

Авторы

Linzi Xia,
Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation

Аннотация

This systematic literature review examines the distinctive environmental characteristics shaping China’s online education sector after the implementation of the «Double Reduction» policy. The analysis identifies three fundamental obstacles–regulatory frameworks, digital ecosystem dynamics, and socio-cultural factors–and assesses their influence on the localization approaches adopted by international EdTech platforms. Employing Systematic Literature Review (SLR) methodology aligned with PRISMA standards, this research synthesizes findings from over 45 scholarly publications, policy documents, and industry analyses, utilizing the Platform-OLI (P-OLI) and Platform Envelopment theoretical constructs. The Chinese market demonstrates a «threefold barrier» structure: (1) rigorous regulatory requirements encompassing foreign investment restrictions and data governance regulations; (2) an integrated digital environment dominated by multi-functional applications; and (3) a socio-cultural contradiction characterized by strong skills demand coexisting with negative perceptions of vocational training. Conventional «surface localization» methods prove inadequate. Effective market penetration necessitates «comprehensive localization,» involving regulatory adherence through collaborative ventures, seamless incorporation into dominant application ecosystems, and strategic repositioning of vocational education as premium professional development.

Ключевые слова

Online Education, Localization Strategy, China, Double Reduction Policy, P-OLI, Data Sovereignty, Super-apps, Vocational Education (VET)

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